Dream Work Team Picks: Autumn’s Favorite — 2023 BMW 740i

Meet Autumn

As Dream Work Automotive’s Marketing Manager, Autumn is the creative engine behind the brand — from the visuals and campaigns to the community connections that make Dream Work stand out in Charlotte. She knows every car on the lot inside and out, so when she picks a favorite, you know it’s special.

Her choice? The 2023 BMW 7 Series 740i — a car that perfectly matches her taste for bold design, advanced tech, and effortless sophistication.

“I rarely sit in a car and think holy sh*t, this is awesome” Autumn says. “It’s sleek, intuitive, and makes every drive feel elevated — exactly what Dream Work stands for.”

Why Autumn Chose the 2023 BMW 740i

The BMW 7 Series has always set the standard for executive sedans, but the 2023 740i redefines what luxury driving feels like. Powered by a 3.0L TwinPower Turbo inline-six with mild hybrid technology, it delivers a smooth 375 horsepower and near-silent precision.

Autumn says it’s all about the experience: “It’s the kind of car that makes you slow down — not because you have to, but because you want to. Everything about it feels intentional and artfully designed.”

From its sleek silhouette to its adaptive LED lighting and signature BMW kidney grille, the 740i doesn’t just turn heads — it commands attention.

Inside: Where Luxury Meets Innovation

Step into the 2023 BMW 740i, and you’re surrounded by a blend of cutting-edge technology and exquisite craftsmanship. Autumn loves how it balances modern digital features with a warm, inviting atmosphere.

Her favorite details?

Panoramic Sky Lounge LED Roof that glows with customizable colors
Curved digital display and intuitive iDrive 8 system
Merino leather seats with massage and ventilation functions
Ambient lighting that adjusts with driving mood
Backseat lounge comfort with executive seating package

“It’s a car you can feel confident in whether you’re heading to a meeting in Uptown or taking a weekend drive to the mountains,” Autumn says. “Every inch of it feels designed with intention.”

The Marketing Perspective: Why It’s a Smart Buy

As someone who studies what makes cars connect with people, Autumn says the 740i represents more than just luxury — it’s about identity.

“This car speaks to people who appreciate design and innovation,” she explains. “It’s not flashy for the sake of attention — it’s quietly commanding. And that’s what makes it timeless.”

The 2023 BMW 740i offers exceptional value compared to other flagship sedans in its class, delivering world-class comfort and technology without unnecessary complexity. For Charlotte professionals or entrepreneurs who want to make a statement without saying a word — this is it.

Autumn’s Closing Take

“The 740i feels like me — sleek, confident, and composed. It’s the kind of car that reflects the work we do here every day at Dream Work — bold, modern, and built around people.”

Come experience Autumn’s pick in person — the 2023 BMW 740i, available now at Dream Work Automotive in Charlotte, NC.

👉 View the 2023 BMW 740i here